Miss Charming - Juliette has a Gun

Rock meets romance in this new, niche brand, inspired by Shakespeare, brainchild of Romano Ricci - great grandson of Nina Ricci.  Good noses in that family!  We were lured towards this perfume by the description on the Juliette has a Gun website:

"The perfume of a virgin witch, docile and provocative, elegant and sensual. At first glance, the miss appears rather innocent. But don't trust your intuition...If she's a rose, don't forget she got spines. A fragrance that combines ingenuousness and lucidity."

From this description we were expecting a challenge - the rose with spines description had us hooked!  Our initial impression was of a fruity juice but not necessarily predominantly strawberry, our aroma of the week - Miss Charming hit us with crushed berries, a thick, sweet, red jam of fruits. Delicious.  

With its simple formulation, comprising roses, strawberry, lychee, red berries and musk, you'd expect it to be far fruitier and sweeter than it is.  We were pleasantly surprised to find a much more wearable, fresh, semi-sweet blast.  Lovely.  However Miss Charming is flighty and has little sticking power - sadly, she disappears too quickly.

The perfume starts as a lively fruit cordial explosion.  The beautiful, elegant Moroccan Rose comes through once the perfume has had time to settle but the perfume doesn't then change much once the rose is established. The dry down is almost non existent but the overall effect of this fairly short-lived perfume is fun, frivolous and very much suited to a carefree, confident, charming character.

This is a wonderfully easy-to-wear daytime blend.  Although not targeted specifically towards the younger generation, we feel it is more appropriate to and would be adored by young adults although for many the price bracket might be prohibitive.  We all agreed we liked it for its ease of wear and instant nose-appeal.  It sums up good-girl charm but, bad girls that we are, we were hoping for for a slightly more feisty Miss Charming - for something a little more daring and naughty!