Perfume Thursday: Jimmy Choo by Jimmy Choo

From 'nose' Oliver Polge, the mind behind perfumes such as Flowerbomb and La Vie Est Belle, comes Jimmy Choo by Jimmy Choo.

While there are immediate similarities to Flowerbomb in particular (the bottle and overall gourmand scent of the perfume to be precise) Jimmy Choo does have a playful character all of its own.

It opens with quite a sharp, fruity scent that many find off-putting and hard to wear. However as it dries down, which doesn't take long, the fruitiness gently fades to reveal a more toffee-like, caramel scent. There are many layers that present themselves at different stages; ever-evolving throughout the perfume's wear time.

It is very feminine and mature but without being 'old'. It's warming and beautiful and has a moreish creaminess that keeps you going back for more and more indulgent 'wrist sniffs'.

Think pretty and pink - ballerinas, bows and pleats - matched with style and power, and then you'll gather a sense of how it feels to wear Jimmy Choo.

It is a shame that the similarity to Flowerbomb is so strong because, truth be told, we would choose to douse ourselves in Flowerbomb over Jimmy Choo every time. This is simply because Flowerbomb is just that bit better; it's more rounded and luxurious, making it our prefered choice.

We kind of feel: "Why wear Jimmy Choo when you can wear Flowerbomb and get a similar result?". So while we enjoy the smell of it, we're unlikely to reach for Jimmy Choo while Flowerbomb is on the block.

What do you think? Have you tried Jimmy Choo, Jimmy Choo?